Google Ads Consultant for Professional Services
Work directly with Claire Jarrett, a Google Ads expert and trusted PPC consultant helping businesses scale their leads without chaos.
EXPERT CONSULTANT
My team and I will deliver top-performing Google Ads campaigns
AUTHOR & Trainer
Let’s get Google Ads working together
Google Ads Consultant
Need hands-on strategic guidance? Discover how our Google Ads Consultant Services help you eliminate wasted spend and scale qualified leads
PPC Consultant
Looking for clarity on your pay-per-click strategy? See why businesses choose Claire Jarrett as their PPC Consultant
Google Ads Management Services
Ready to delegate everything? Explore our fully managed solution: Google Ads management services that deliver predictable leads month after month.
Google Ads Expert
As an author, trainer, and Google Ads Expert, Claire has worked with CEOs worldwide to optimize campaigns and scale with confidence.
Fed up with Sub-Standard
Google Ads performance?
If your Google Ads campaigns aren’t performing – this can be down to a number of reasons.
Here are just a few of the mistakes I see in the Google Ads accounts I audit:
Poor choice of keywords
Are the keywords you’re bidding upon “buying keywords”? Or is it possible that you’re wasting your budget on keywords that are unlikely to convert into buyers? This “key” mistake is made by nearly every account I audit.
Failure to track the leads correctly via Conversion tracking
Every action a prospect can take on your website should be tracked. Phone calls, web form submissions, appointment bookings, and many more. They all need to be tracked.
Low Quality Score
This metric between 1 and 10 is awarded by Google to every single keyword. A lower score means you will pay more for every single click, and if your score is too low your ads will fail to appear in the top of the Search results.
Failing to add negative keywords
Are your ads showing for terms you don’t want to appear for? On an ideal basis – your list should contain at least 500 negative keywords with more being added on a weekly basis. The proper use of negative keywords will increase Click Through Rate and quality score – meaning you’ll pay less for every lead.
Failure to retarget traffic correctly
Did you know that it’s possible to retarget your Google Ads traffic across Facebook, Instagram, LinkedIn, Twitter, and YouTube, all for just a couple of pounds or dollars per day? Every business needs a well-implemented retargeting campaign across all networks – even if you’re only paying for traffic on Google.
Allowing Google to run the show
Google’s automation is taking over, and you may not even realise it. Google even creates ads for you if you haven’t turned off this feature (sounds crazy? I see this each week, even in accounts being managed by agencies!) Or perhaps you or your team have been applying Google’s recommendations as you’ve presumed they would have your best interests at heart? Sadly I’ve seen many instances where Google suggests poor recommendations that do nothing but waste a client’s budget.
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