Written Just for Lawyers & Attorneys
Rapid Google Ads Success for Lawyers in 7 Simple Steps
Ready to bring in the right cases, not spam clicks? The bestselling Rapid Google Ads Success has been carefully revised just for the legal profession — setting up your account, selecting the right keywords, and optimising your campaigns. Lower your costs & increase your ROI.
Who Am I?
My name is Claire Jarrett, and I've been a Google Ads expert for over 19 years. Since 2007, I've helped thousands of business owners attract more top-quality leads — including hundreds of law firms through my PPC agency for lawyers. I understand where we can decrease cost-per-click and which strategies work when speaking to a corporate audience versus consumers.
I know where you're coming from. Cases are the lifeblood of a firm — and legal clicks are some of the most expensive on Google. I've tried, tested, and refined the methods in this book on real legal accounts. Today, you'll get the most critical insights in a single book.
What You'll Learn
Account Setup
Set up your firm's Google Ads account the right way from day one — and avoid the costly mistakes most firms make.
Client-Intent Keywords
A personal injury search, a family law search and a bankruptcy search are completely different clients. Target the cases your firm actually wants.
Wasted Spend
Cut the unrelated practice areas, information-only searches and job hunters that quietly eat legal budgets at $50+ a click.
Conversion Tracking
Know which enquiries actually came from your ads — calls, forms and consultations — so every decision is based on real data.
Guardrails on Google's AI
Why you should never let Google's AI take complete control of your account — and exactly what to switch off.
Campaign Optimisation
Improve your Quality Score, pay less per click, and put the lion's share of budget behind your highest-value case types.
Get Your Copy Today
Running a practice instead? There's an edition for doctors & dentists too — or get the original Rapid Google Ads Success.
Want hands-on help instead?
If you'd rather have my team manage your firm's Google Ads for you, let's talk.
Book Your Free Audit