AI consulting installs practical AI systems in your business: a chatbot that answers enquiries on your website, a voice receptionist that answers your calls, and follow-up systems that chase every lead until it books or says no.
What is an AI consultant?
An AI consultant works out where AI genuinely helps your business, then builds it, installs it and looks after it. Not AI strategy decks. Working systems: an AI chatbot trained on your business, an AI voice receptionist on your phone line, and follow-up that never forgets a lead.
My name is Claire Jarrett. I've been running Google Ads for businesses since 2007, and for the past two years I've been building AI systems: the funnel that runs my own business, the agent that onboards my clients, the chatbots that answer enquiries on the sites we build. I don't sell AI I haven't used. These are the systems I built for my own company first, and I now have a team that specialises in building them for clients.
Here's why that matters. AI is being sold badly right now, by people who set up a generic bot, take the monthly fee and disappear. The bots sound robotic, know nothing about the business they represent, and get switched off within months. In fact the biggest reason AI fails in a small business isn't the technology. It's that nobody trained it and nobody looked after it.
Why it matters: you're paying for leads and then losing them
Most businesses I speak to don't have a traffic problem. They have a follow-up problem.
The enquiries come in. And then: the phone rings while you're with a customer. Someone fills in your form at 9pm and hears nothing until the next afternoon. A lead asks a question, gets an answer two days later, and has already booked with someone else. You may even be paying a receptionist $40,000 a year, plus a VA to chase leads, and the follow-up still isn't happening.
The numbers on this are brutal. Research shows a lead contacted within five minutes is around 21 times more likely to qualify than one contacted after half an hour. Not 21 percent more likely. 21 times. Speed wins the enquiry, and no human team can be fast 24 hours a day.
That's the gap AI fills. Not writing your emails. Not "transforming your business". Answering every enquiry in seconds, qualifying it, booking it, and following up until there's an answer either way.
I should be honest about where this service came from. My team and I kept watching our Google Ads consulting clients pay good money for qualified leads, and then lose too many of them because nobody followed up fast enough. You can run the best PPC campaigns in your market and still lose the job in the ten minutes after the enquiry lands. We built these systems because generating the lead was only ever half the work, and it was the other half going wrong.
The AI consulting services my team and I offer
AI chatbots trained on your business
A web chat agent that sits on your site and actually knows your business. My team builds it a knowledge base first: your services, your prices, your areas, your policies, the hundred questions your customers really ask. Then it talks to visitors naturally, answers what they want to know, and books them in.
This is the difference between what we build and the cheap AI you've already seen. A generic bot with no knowledge base is worse than nothing, because it actively annoys the people you paid to reach. A trained one is the best salesperson you have: it never sleeps, never forgets to ask for the booking, and never gets a detail wrong.
AI voice receptionists
An AI receptionist that answers your phone when you can't. Engaged on another call, out on a job, evenings, weekends: the call gets answered, the caller's questions get dealt with from the same knowledge base, the details get taken and the appointment gets booked. You get a transcript of every conversation.
If you've ever wondered how many jobs went to a competitor because your phone rang out at 6pm, this is the system that makes the question go away.
AI follow-up and reactivation systems
The least glamorous one, and the one that usually pays for the whole thing. A follow-up system that responds to every new lead instantly, chases the ones that go quiet, and reactivates the ones sitting in your inbox from months ago. Text, email and WhatsApp, all of it consistent, none of it dependent on somebody remembering.
Most businesses are sitting on a year's worth of leads that were never properly followed up. You've already paid for those. Getting even a fraction of them back is usually worth more than any new marketing you could buy.
AI receptionist vs human receptionist
The honest comparison, because there is one row where the human wins, and it matters.
| Human receptionist | AI receptionist and follow-up | |
|---|---|---|
| Cost | $40,000+ a year, plus holidays and sick days | A fraction of that, monthly |
| Hours | Office hours | 24/7, including evenings and weekends |
| Speed to lead | Minutes to hours, when free | Seconds, every time |
| Follow-up | Depends how busy the day was | Every lead, chased until it answers |
| Knows your business | After months of learning | Trained on your knowledge base from day one |
| Difficult or sensitive conversations | Wins, clearly | Recognises them and hands off to your team |
That last row is the point. This isn't about replacing people. It's about your people only handling the conversations that genuinely need a human, instead of losing the other 90% to voicemail and busy days.
